The trend that began years ago with coconut water as a healthier substitute for sports drinks has evolved into a comprehensive food movement. Consumers — if not all nutritionists — perceive coconut products as having a broad health halo. They attract those who avoid gluten and dairy while also tapping into the increasing interest in healthy fats. But is coconut genuinely beneficial for your health? The American Heart Association does not believe so. The organization cautions against the consumption of coconut oil due to its high saturated fat content, which is linked to elevated LDL cholesterol levels. In fact, coconut oil contains more saturated fat than butter, palm oil, or even lard.
Coconut enthusiasts often reference two studies that connect medium-chain fatty acids to fat burning. However, coconut oil comprises only 14% medium-chain fatty acids, and the professor behind these studies has criticized the coconut industry for misrepresenting her research. Despite this, consumers continue to flock to the numerous new coconut consumer packaged goods (CPGs) available on store shelves. A remarkable 72% of Americans consider coconut a health food, which in turn lends a healthy halo of approval to products containing it.
Coconut water remains a dominant player in the plant-based waters market, with sales projected to double from $2.7 billion in 2016 to $5.4 billion by 2020. Coconut has been incorporated into countless products, particularly thriving in the dairy section. Companies like Dannon and Chobani have introduced coconut-flavored yogurt, and coconut milk variants are increasingly popular. Nestlé has also added a coconut milk option to its Coffee-mate creamers, while two types of Outshine frozen fruit bars feature the ingredient. General Mills is incorporating coconut into various CPGs, including LARABAR bites and Nature Valley Biscuits with Coconut Butter.
Additionally, coconut is flourishing as an ingredient in beauty products, appearing in everything from shampoo to face masks to lip balm. Coconut oil is marketed as a lotion alternative to apply after a shower, where its high saturated fat content is not an issue. However, some people may experience a calcium citrate upset stomach when using certain coconut products, leading to a need for caution. This concern is not uncommon, as the body can react differently to various ingredients, including coconut. Nevertheless, the allure of coconut continues to spread through both food and beauty products, reinforcing its reputation as a trendy health food option.