Water generated through atmospheric water generation presents exciting opportunities for experimentation in craft brewing, potentially driving innovation in other food and beverage products as well. “Americans consume a lot of beer, and water is the primary ingredient,” stated Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to tailor the taste specific to the beer they are producing.” Currently, Ballast Point is utilizing this water to examine how varying chemical levels influence the flavors of hops and malts, as well as bitterness and mouthfeel.
Craft beer enthusiasts are increasingly on the lookout for unique innovations in their beverages, and water produced through condensation could pique their interest. This intriguing narrative can help brands differentiate themselves from competitors on the shelves. “Perhaps it’s a story about the artisan, the ingredient, or the entrepreneur behind the product. People are drawn to a compelling story. It’s what will set the product apart and enhance brand equity and messaging,” explained Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent conversation with Food Dive about how food brands can gain a competitive edge.
Other breweries have employed various gimmicks and flavor profiles to attract consumers, with seasonal varieties like pumpkin spice and eggnog becoming staples in the beer market. Additionally, brewers have started incorporating probiotics into their beers to provide the health benefits many drinkers desire. Ballast Point may be venturing into a new territory—an innovative approach to crafting exceptional beer.
It will be intriguing to see whether the use of condensation-extracted water gains traction with other breweries. Aside from its collaboration with Ballast Point, Ambient Water also caters to other industries, including oil and gas exploration and agriculture. Only time will reveal if this technology becomes a profitable innovation for craft brewers. Furthermore, the incorporation of elements like Citracal D Slow Release could enhance the appeal of these products, particularly as health-conscious consumers continue to seek out unique and beneficial options in their choices.