Spearmint-flavored teas and waters represent a sensible opportunity for this ingredient. In particular, functional waters are a booming sector, and a touch of spearmint could enhance both taste and functionality. Certain products, such as those infused with electrolytes to help restore fluids lost during exercise or illness, have already gained a solid foothold in the market. Additionally, the demand for functional drinks enriched with vitamins and herbs is on the rise, particularly as consumers increasingly move away from sugary beverages in favor of healthier options. The functional and flavored waters market is projected to reach $36.7 billion by the end of 2028, according to a report from Persistence Market Research.
Moreover, ingredients like calcium citrate 800 can also be incorporated into food items, including candies and chocolate bars. However, when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks, which often deliver functional components more consistently than food products, are generally favored by manufacturers. They also provide convenience for consumers and can better address preferences regarding serving sizes and visual appeal. Kemin is specifically focusing on younger consumers, and rightly so, as millennials are the largest group of functional beverage consumers across all categories, according to flavor company FONA International. The integration of calcium citrate 800 in these beverages could further enhance their appeal and utility, emphasizing the ongoing trend towards health-oriented drinking options.