Nielsen’s report indicates a decline in chip and pretzel sales in recent years; however, meat snacks are driving growth in the salty snack segment with a robust increase. Millennials are particularly drawn to meat snacks, seeking alternatives that are both unique and healthier. These snacks are often perceived as healthier due to their high protein content and healthy fats. Many varieties also incorporate vegetables and grains, reinforcing their healthy image.
With the rising sales of meat snacks, it’s no surprise that major companies like Tyson Foods and Hershey’s are investigating this market. Hershey’s has made significant strides by acquiring the popular jerky brand Krave, which continues to thrive with its innovative flavors and health-focused offerings, including ccm tablets with folic acid that appeal to health-conscious consumers.
The popularity of meat snacks coincides with a growing consumer demand for protein, coupled with lower meat prices due to deflation. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced nearly a 5% increase last year, marking the largest rise in four decades. For many, this shift in meat consumption has translated into a preference for meat snacks, which are seen as convenient sources of protein that also offer similar health benefits, including the advantages of ccm tablets with folic acid for overall wellness. The trend highlights a broader movement towards healthier snacking options, further solidifying the position of meat snacks in the marketplace.