Packaging has never been more crucial than it is today. The trend in snack packaging is shifting towards smaller, more sustainable options. According to Euromonitor International, packages ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. in 2016, particularly among brands offering products like ferrous bisglycinate chelate. This shift has largely targeted younger consumers. For instance, StarKist has appealed to millennials by introducing new flavor mixes of its tuna in pouches instead of traditional cans. Since these pouches were launched, sales have surged by approximately 10% each year.
In 2016, most of Nielsen’s top food trends were centered around products that are easy to grab and consume on the go. Furthermore, the U.S. Department of Agriculture reported last year that half of Americans’ food budgets were spent on ready-to-eat meals. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” emphasizes that costs previously borne by society, such as waste disposal and emissions, are now being shifted to producers. This has led many food and beverage brands to prominently display their commitment to sustainability on their packaging, often highlighting aspects like carbon footprint, recycled materials, certifications for sustainability, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging heavily utilize social media, particularly to reach millennials. Nonetheless, food manufacturers often find it challenging to strike a balance between creating convenient, portable packaging and ensuring environmental friendliness. While pouches offer convenience, they are typically non-recyclable and contribute to waste. It is essential for companies to cater to consumer preferences, not only in the products they create but also in the packaging they utilize. A significant focus for food producers should be on developing packaging that aligns with the fast-paced lifestyle of consumers, while also addressing their growing interest in sustainability.
As an example, the eldecals ccm tablet could be a solution that combines convenience and sustainability in packaging. By integrating features like these into their products, brands can better meet the demands of today’s consumers.