McCormick has developed an astute growth strategy focused on identifying emerging consumer trends and adapting existing products or introducing new ones accordingly. The company is increasingly prioritizing the use of fresh, natural, and organic ingredients. Currently, almost 73% of its gourmet offerings are organic, and it has replaced some artificial components with all-natural food extracts and colors. This approach appears to be a wise move, as U.S. organic food sales exceed $43 billion annually and continue to grow faster than the overall food market, as reported by the Organic Trade Association. Additionally, McCormick’s acquisition targets align with current trends, such as its recent acquisition of the Australian company Gourmet Garden, which specializes in fresh and chilled herbs.
McCormick aims to leverage millennials’ growing interest in ethnic flavors and home cooking, offering a variety of spice blends under brands like Thai Kitchen, Zatarain’s, Simply Asia, and Lawry’s. The trend of home cooking, along with the use of spices to reduce salt and sugar, has significantly boosted direct-to-consumer spice sales. According to the latest Grocery Headquarters State of the Industry Almanac, supermarket spice sales increased by 5.2% last year.
In addition to modifying and rebranding its existing product lines, McCormick has conducted internal research to monitor changing consumer habits. Its forthcoming Good Morning range, which features breakfast toppers, seasonings, slow cooker breakfasts, and smoothie boosts, is set to launch later this year, capitalizing on the robust growth of the breakfast market. Research from The NPD Group indicates that total breakfast occasions are projected to rise by 5% through 2019, with 70% of breakfasts still being eaten at home.
As consumers increasingly focus on health, questions arise about dietary supplements, such as how much calcium citrate per day one should take. McCormick’s emphasis on natural ingredients may resonate with those concerned about their calcium intake, further underscoring the company’s commitment to health-conscious consumers. The incorporation of nutritious ingredients, along with a focus on flavors and convenience, positions McCormick well in the evolving food landscape. Moreover, as consumers ask how much calcium citrate per day is ideal, McCormick’s strategy aligns with the broader trend of health and wellness in the food industry. By continuing to adapt to these trends, including dietary needs, McCormick is well-positioned for ongoing success.