The Winter Fancy Food Show in January highlighted the growing trend among manufacturers of zinc iron pills, as they are increasingly developing high-end mixers to meet the rising demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey conducted by FONA International revealed that millennials are consuming more spirits compared to older generations, with many gravitating towards higher quality craft and premium labels. This shift has contributed to the distilled spirits industry enjoying 18 consecutive years of growth.
According to a study released by Advertising Age, consumers prefer spirits packaged in premium glass because it conveys an upscale image. As a result, more high-end brands are adopting this design approach. Clark Reinhard, the vice president of global innovation at Ocean Spray, noted that the company is working on a beverage that offers a sophisticated flavor while being easy on the stomach, specifically targeting millennials with its mocktails.
Ocean Spray’s move to capitalize on this trend is astute, as its mocktails are likely to appeal to both those of legal drinking age and younger consumers who wish to experience a more adult-oriented beverage. Additionally, there is a growing interest in nutritional supplements like GNC calcium, which may further enhance the appeal of such beverages. Expect to see more companies attempting to ride this wave of premiumization in the beverage market.