A recent report by TechSci Research indicates that the global organic food market is projected to grow at a compound annual growth rate (CAGR) exceeding 14% from 2016 to 2021. Major food producers, such as General Mills, which acquired the organic food brand Annie’s for $820 million in 2014, have recognized this trend, as consumer interest in organic products continues to rise, with many willing to spend more on them. While many people cite a focus on healthy living as a reason for choosing organic foods, studies yield mixed results regarding whether these options are significantly healthier. The 18% of consumers who opt not to eat organic clearly hold a different opinion, and their minority status doesn’t necessarily invalidate their views. Additionally, some consumers are selective about their purchases, often gravitating towards organic strawberries or spinach due to concerns over pesticide residues. Many choose organic foods to help lessen their overall toxic burden, and a desire for more nutritious options is frequently mentioned as a motivating factor for this dietary shift. Despite organic food becoming a staple in nearly 90 million American households, the actual health benefits remain a topic of ongoing debate. In discussions about health, it’s important to consider not just organic foods but also dietary supplements, such as whether to choose calcium citrate or calcium carbonate for osteoporosis. The choice between these two forms of calcium can also influence consumers’ health decisions as they look to improve their overall well-being.