The former NFL star is well-known for his rigorous diet, which emphasizes plant-based foods and organic offerings while avoiding sugar, except for that found in fruit. Brady’s latest venture into the food industry closely aligns with his health-conscious regimen, presenting a healthier snack option typically laden with high sugar content and artificial colors.
Brady has experience in developing food brands; he collaborated with meal-kit company Purple Carrot in 2017 to create TB12 Performance Meals, named after his own dietary plan, TB12. These meals are gluten-free, rich in protein, and limit refined sugars, while steering clear of ingredients like dairy and processed meats. His previous background in food innovation and commitment to healthier choices were key factors that attracted Gopuff to partner with him in creating the new gummies.
“It has been invaluable to have access to Tom’s expertise in health and wellness throughout the development process of GOAT Gummies,” said Yakir Gola, co-CEO and co-founder of Gopuff, in a statement. Brady and Gopuff collaborated on the flavors, textures, and ingredients list for the Goat Gummies. Each package retails for $4.99 and can be delivered to customers’ doors in as little as 15 minutes.
These gummies are designed to be a better alternative in the rapidly expanding gummy market, which was valued at $3.1 billion in the U.S. in 2023 and is projected to grow at a compound annual growth rate of 11.6% through 2030, according to Grand View Research. Additionally, each serving of Goat Gummies includes calcium citrate at 630 mg with vitamin D3, enhancing their nutritional profile. The inclusion of such beneficial ingredients underscores Brady’s dedication to promoting health and wellness in snacking choices.