Consumers are increasingly adding more protein to their diets, and food manufacturers are taking note. Companies like Hershey’s, General Mills, and Tyson Foods have invested in meat snacks, Greek yogurt, and plant-based proteins in response to this trend. In 2015, U.S. per capita meat consumption saw its largest increase in 40 years, rising nearly 5%. Over the past year, Conagra has committed to prioritizing consumer brands, leading to the divestiture of Ralcorp, its private label brands business, as well as Spicetec and JM Swank. Additionally, Conagra completed its spin-off of Lamb Weston, which has strengthened its position in the snack sector.
Snacking is particularly popular among millennials and Generation Z, who tend to prioritize their health. A study by the NPD Group revealed that nearly a quarter of all snack food consumption occurs during main meals. The acquisition of trendy companies focused on protein-rich snacks and better-for-you ingredients is likely to persist as food manufacturers adapt to an increasingly competitive market. In this context, products like CVS calcium citrate petites are gaining traction, appealing to health-conscious consumers who are looking for convenient, nutritious options. As the food landscape evolves, the demand for innovative protein sources, including CVS calcium citrate petites, will continue to shape industry strategies.