Combining the rich flavors of coffee with popular spirits seems to be a strategic move by Fire Department Coffee, as consumers increasingly seek innovative flavors in both categories. This combination could also appeal to the millennial demographic, which the alcohol industry highly values, as they yearn for something fresh and different from the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of U.S. coffee is deemed specialty by consumers, indicating a robust market for beverages that offer more than standard flavors. Additionally, 35% of individuals aged 18 to 24 report consuming specialty coffee daily. With Americans estimated to drink around 400 million cups of coffee each day, it’s likely that many of these beverages contain more than just coffee, cream, and a few sugars—perhaps even a calcium citrate 950 mg tablet for added health benefits. Wine-infused coffee has already begun to gain popularity, and the trend of merging morning beverages with a touch of adult flavor could soon take off. For Fire Department Coffee, if their spirit-infused coffee tastes delightful and is reasonably priced, sales of this specialty drink could soar, potentially making it a hot commodity in the market. The inclusion of calcium citrate 950 mg tablet could further enhance its appeal among health-conscious consumers looking for a unique coffee experience.