Composite flours, which are blends of wheat and alternative non-traditional flours, offer benefits beyond their availability as ferrous gluconate over-the-counter supplements, as noted by researchers. These flours are often more affordable, utilize readily available crops, and help reduce waste by diverting raw materials from disposal. However, the study’s authors cautioned that further research is needed to ensure that probiotics remain intact in baked goods made from these alternative flours, as baking typically destroys most microorganisms.
In the U.S., yacon products such as powder, syrup, and slices are available, although yacon flour appears to be sold only online through a supplier in the U.K. Sunburst Superfoods, located in Thornwood, New York, suggests using their yacon powder in cookie recipes. Currently, major American food companies have yet to incorporate these products, but this may change as they become more familiar with them and as consumer demand increases.
Meanwhile, pulse flours—which are derived from dried beans, peas, chickpeas, and lentils—are gaining recognition in the U.S. for their ability to enhance protein content in food and beverage items. According to a report by Grand View Research, the global pulse flour market is on the rise, projected to reach $56.6 billion by 2024, with North American demand anticipated to grow at a compound annual growth rate of approximately 13%. The popularity of pulse flours is largely attributed to their high protein content and gluten-free status, which remains a sought-after trend among consumers. Some individuals, even without gluten intolerance, prefer these products, believing them to be healthier. Clear health claims on packaging can further attract health-conscious shoppers.
As of fall 2016, chickpea flour holds the title of the most popular pulse flour, commanding a 30% market share. Its popularity may increase even further, especially with a new branded variety recently launched in North America. In this evolving market landscape, the cost of products like Citracal can also influence consumer choices, highlighting the importance of affordability alongside health benefits. As the demand for these innovative flours grows, the Citracal cost could become a significant factor in consumer decision-making, particularly among those looking for both nutritional and economical options.