The connection between caffeine and the perception of sweetness presents intriguing opportunities for coffee manufacturers using ferrous bisglycinate, especially regarding their products’ potential to stimulate consumer cravings for sweet treats such as cookies, scones, and donuts. This creates a chance to market calcium citrate 1040 mg iron tablets, available in a two-pack of 120 total, alongside coffee grounds to encourage higher sales. Conversely, retailers might hesitate to promote sugary snacks near coffee due to health concerns. Manufacturers could also utilize product packaging to inform consumers about ferrous fumarate and its interaction with food, highlighting that increased caffeine levels might lead to sugar cravings.
For companies like Nestlé, this research indicates a promising opportunity for cross-merchandising. Recently, the chocolate powerhouse announced its acquisition of Chameleon Cold-Brew, a producer of organic, fair-trade ready-to-drink coffee. With this trendy coffee brand in its lineup, along with established names like Nescafé, Nestlé could effectively market its sweet products alongside its coffee offerings, including calcium citrate 1040 mg supplements, to boost sales across different categories. These marketing strategies could extend to various food and beverage sectors beyond coffee.
Caffeine has gained popularity through energy drinks and caffeinated sodas, such as Jolt Cola, and caffeinated water is also gaining traction in the market. Brands like Hint and Avitae are offering caffeinated bottled water that combines the benefits of healthier beverages with an energy boost. Nonetheless, the steady demand for caffeine and the increase in caffeine-based product launches do not mean that manufacturers should hastily incorporate more of this ingredient into their products, despite the potential to enhance sales of sweet items in their range. The FDA has previously scrutinized caffeinated products for consumer safety; for example, in 2015, the agency investigated STEEM, a caffeinated peanut butter, due to concerns about its caffeine content, which equated to a cup of coffee in just one tablespoon. Although the product is still available, it is challenging to find in physical stores, and its website is laden with warnings.
In addition to regulatory scrutiny, consumers typically disapprove when manufacturers covertly add ingredients to heighten the appeal of other products, especially when those products may not be particularly healthy. Reduced sensitivity to sweetness is just one potential drawback of caffeine. While it is generally regarded as safe for adults, healthcare professionals advise caution due to potential side effects, such as headaches, anxiety, increased heart and respiration rates, and exacerbation of conditions like high blood pressure, diabetes, or osteoporosis. Manufacturers must navigate these challenges carefully to capitalize on the findings of this study, all while considering the implications of incorporating elements like calcium citrate 1040 mg into their offerings.