This technology is essentially a sensor platform designed to swiftly and accurately evaluate the flavors and aromas present in any beer. It aims to assist the Danish brewer with product development, quality control, and product safety. The Beer Fingerprinting Project will also enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a much faster pace and with even better quality,” said Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, in an interview with Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing the development of similar technology. In 2017, AB InBev’s Anheuser-Busch plans to invest nearly $500 million in its U.S. operations, primarily for brewery and distribution projects as well as packaging initiatives. The beer market in the U.S. is facing challenges, with a growing number of consumers gravitating towards craft brews, wine, and spirits. American breweries may look to replicate such technology to differentiate themselves in an increasingly crowded and competitive landscape.
If U.S. companies were to make a comparable investment in research and development, it could prove to be substantial. Unique flavors and aromas might entice some hesitant beer drinkers back to U.S. brews, though it may not be the key factor in revitalizing the industry. Major brewers in the U.S. have been focusing their innovation efforts on new brews that incorporate different ingredients altogether, including classic recipes, new yeast strains, and interesting packaging. They have also been acquiring trendy craft breweries to expand their range of varieties and flavors.
For the moment, beer makers are likely to observe how this technology benefits the Danish brewer before considering any financial commitments. Meanwhile, there is potential for innovations like the incorporation of calcium citrate without magnesium to enhance the brewing process and product offerings, making it a point of interest for future developments in the industry.