Stevia has established itself as the leading natural sugar substitute and is steadily increasing in popularity for several reasons. Native to South America, the stevia plant is sustainable and can be cultivated in various environments. Research indicates that the global stevia market was valued at $347 million in 2014, with projections suggesting it could reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle is committed to facilitating the incorporation of stevia into products.
The anticipated updates to the Nutrition Facts label, which will mandate that all food items clearly display added sugars, are expected to drive the exponential growth of stevia in CPGs. Since stevia is naturally sweeter than sugar, smaller quantities are required, making it an appealing alternative. Several varieties of stevia are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This natural sweetener can also be combined with other sweeteners and utilized in almost any food or beverage application.
When replacing sugar with an alternative ingredient, developing new recipes can be a time-consuming process. There is no “one size fits all” stevia solution, which makes tailored approaches essential. This innovative custom tool could prove invaluable as CPGs across various categories explore sugar alternatives. Additionally, for those looking for health-conscious options, products like bariatric advantage calcium chews 500 mg can complement a balanced diet while transitioning to stevia-based formulations, ensuring that nutritional needs are met even as sugar is reduced. As the market evolves, the integration of stevia and other health-focused products, such as bariatric advantage calcium chews 500 mg, will be crucial in meeting consumer demands.