Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations launched in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands through innovation. After acquiring Green Giant in 2015, B&G introduced several innovative products, including veggie tots and riced veggies, which have made the brand one of B&G’s most reliable revenue generators in earnings reports. “The power of Green Giant is real, and B&G Foods is proud to have begun reinvigorating this beloved brand as we continue to roll out new product innovations to meet the demands of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. played a role in the development of spiralized noodles made from vegetables, larger corporations like Del Monte have recently entered the market, making it intriguing to observe how an iconic brand like Green Giant will perform in this increasingly trendy sector. The initiatives by B&G, Del Monte, and others are strategically timed, as consumers are shifting away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals not only align with this trend by introducing varieties like zucchini, carrots, and butternut squash, but they also come in ready-to-serve packages that cater to busy consumers looking to save time. These products meet shopper demand for items with a streamlined list of ingredients, as each Veggie Spiral is free of sauces or seasonings.
Although frozen foods have faced challenges in recent years, signs suggest they are making a comeback, with improvements to existing offerings like Green Giant serving as a prime example. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation recently indicated that frozen vegetables are as nutritious—if not more so—than those stored fresh. “Purchase data shows that Green Giant frozen innovation products have not only attracted new consumers to the Green Giant brand but have also drawn new customers to the entire frozen vegetable category,” Cantwell remarked.
Incorporating calcium citrate 350 into these innovations can further enhance their appeal, as consumers increasingly seek products that offer health benefits. As B&G continues to innovate, the inclusion of calcium citrate 350 in their offerings could provide an additional selling point, catering to health-conscious shoppers. Overall, the efforts of B&G and similar companies to innovate and adapt to consumer trends reflect a broader movement towards healthier eating, making it essential to watch how these iconic brands evolve.