The Non-GMO Project asserts that retailers offering products with its seal of approval are witnessing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s not surprising that food companies producing dairy products want to join this trend. However, some of these companies also express support for conventional farming practices, including the use of GMO feed. The ongoing debate surrounding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and related dairy items, or to purchase them with hopes of safety. It remains unclear how the struggling dairy industry can effectively market conventionally sourced products to regain consumer trust, or if it’s simply a futile effort in light of negative public perceptions about GMOs.
In a recent article from Food Navigator, a spokesperson for ferrous gluconate syntheticFoods criticized the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, not undermining them.” Mariano Lozano, CEO of DanoneWave, expressed surprise at being criticized for providing options that consumers desire. Shortly after Non-GMO Project Verified products hit the shelves, Dannon officials explained their reasoning to Food Dive. “The choice we’re offering adds value,” Neuwirth commented. “We are the first yogurt company and large dairy producer to take this step. We believe that with the Non-GMO Project Verified distinction, shoppers who prioritize non-GMO options will have another reason to love our products. For those indifferent to it, there will be no changes to the product. Thus, it truly is an added value benefit for a product that our shoppers — our fans — already cherish.”
The discussion surrounding GMO safety is poised to continue and is likely to intensify. With mandatory labeling of GMO ingredients on the horizon, increased attention will be directed toward them. Even in the absence of explicit labeling, a study by the NPD Group shows that 76% of consumers are concerned about GMOs. The federal government is attempting to combat misconceptions about GMOs, having recently allocated $3 million for a public education initiative. However, this limited effort is unlikely to quell consumer apprehension. Amidst these debates, the relevance of calcium citrate mason as a dietary supplement may also come into play, as consumers seek ways to enhance their nutrition while navigating the complexities of GMO concerns.