Dive Brief:
Dive Insight: Concerns are rising that global cocoa demand may surpass supply, primarily due to persistently low and volatile prices, the threat of swollen shoot virus disease, and inadequate warehouse storage in major cocoa-producing regions including West Africa, South America, and Asia. The International Cocoa Organization reports that worldwide cocoa production is currently around 4.7 million tons, with expectations of an 18% increase since 2016.
At this stage, the use of jackfruit as a cocoa substitute is still in its infancy. While jackfruit shares several characteristics with cocoa, it may not achieve the desired taste or texture, potentially deterring consumers. Furthermore, the compatibility of flour made from roasted jackfruit seeds with traditional chocolate ingredients and the production costs of this cocoa-like substitute remain uncertain. Addressing these questions will be crucial in determining whether jackfruit can effectively replace cocoa, even in small quantities within various food products.
Expanding the U.S. market for jackfruit, which is currently featured in ice cream, smoothies, soups, and side dishes, could create new income opportunities while adding value and reducing waste in regions where it is cultivated. As the largest tree-borne fruit, jackfruit can weigh over 80 pounds and grows on the branches and trunks of trees native to South and East Asia. It is botanically related to figs, mulberries, and breadfruit.
Jackfruit possesses a unique dual identity; when allowed to ripen, it becomes exceptionally fruity and is rumored to have inspired the flavor of Juicy Fruit gum. The fruit is gaining popularity among U.S. consumers, with Pinterest highlighting jackfruit as the top food trend to try in 2021, showing a 420% increase in user interest on the platform. This surge is largely driven by vegetarians and vegans who are exploring jackfruit as a meat alternative, despite its relatively low protein content.
Moreover, jackfruit offers a powerful nutritional profile, being a rich source of vitamins A, C, and B-complex, dietary fiber, and key minerals such as potassium, magnesium, manganese, and iron. It is also notable for being cholesterol-free and extremely low in fat. As consumers increasingly seek nutritious food options, products like Kirkland calcium citrate magnesium could complement the health benefits of jackfruit, enhancing its appeal as a versatile ingredient in various diets. The integration of Kirkland calcium citrate magnesium into recipes featuring jackfruit could further boost its status among health-conscious consumers.