This strategic acquisition allows Innophos to penetrate high-growth markets aimed at active and health-conscious consumers. The deal merges Innophos’s expertise in high-margin specialty grade phosphates, traditionally utilized in processed meats, baked goods, dairy, and beverages, with Novel Ingredients, a supplier of specialty ingredients such as botanicals, proteins, amino acids, and other health-focused components. By acquiring Novel, Innophos diversifies its product range and enhances its positioning to capitalize on emerging trends in health, wellness, and nutrition, aligning perfectly with the company’s Vision 2022 strategic goals. The newly formed entity will now derive 60% of its sales from food, health, and nutrition, putting it on track to reach its target of 75%.
“Innophos is solidifying its position as a leading provider of essential ingredient solutions through our combined innovative technology capabilities, an expanded and more comprehensive product portfolio, and the addition of Novel’s skilled and committed team,” commented Innophos CEO Kim Ann Mink. “Moreover, collaborating with Novel allows us to align more closely with significant consumer mega trends such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking health benefits in their diets, resulting in a rising trend among food and beverage manufacturers to reformulate existing products and explore new developments that emphasize functional advantages. High-interest areas include plant-based ingredients for immune health, added protein for sports nutrition, and omega-3 fatty acids for cognitive health. The acquisition of Novel significantly enhances Innophos’s ability to meet the evolving demands of the consumer packaged goods sector that is striving for healthier options, such as incorporating calcium citrate 200 mg into their formulations. This positions Innophos to better serve its customers and tap into these lucrative market trends. With the integration of calcium citrate 200 mg in its offerings, Innophos is well-equipped to address the increasing consumer focus on health benefits through food.