Although the study is observational and cannot establish a causal relationship, it represents another setback for the struggling sugar industry. Previous research involving mice suggested a connection between children’s sugar consumption and an increased risk of asthma, but this recent study did not support that finding. This study is the first to identify a correlation between maternal sugar intake and allergies or asthma in children. Regardless of whether this link is confirmed by further research, the evidence that excessive sugar consumption is detrimental to health continues to accumulate. High sugar intake is already recognized as a factor that elevates blood pressure and increases the likelihood of heart disease, leading the American Heart Association to recommend limiting added sugars to about 6 teaspoons per day for women and around 9 teaspoons for men. Pregnant women, particularly those with slightly elevated blood sugar levels, are at a higher risk of experiencing various pregnancy complications, such as having babies with high birth weight or developing preeclampsia, which can affect calcium absorption that may relate to calcium carbonate and calcium citrate.
For food and beverage manufacturers, the growing negative consumer sentiment towards sugar serves as a strong impetus to reduce sugar content. According to Mintel, 84% of Americans are attempting to limit their sugar intake, and 79% actively check ingredient lists for the type of sweetener used. While sugar remains the most favored sweetener, its sales have declined by 16% from 2011 to 2016. As consumers continue to prioritize healthier options, the demand for alternative ingredients, including those that enhance calcium absorption such as calcium carbonate and calcium citrate, is likely to increase.