With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from a few years back, Coco Loko seeks to capitalize on the growing interest in club-drug alternatives, as snorting raw cacao has gained traction in Western Europe. Users report that cacao produces a mild euphoric effect, with its active components flooding the brain with endorphins, while magnesium is believed to act as a muscle relaxant. By combining cacao with ingredients typically found in energy drinks, Coco Loko may appeal to those seeking a legal stimulant while enjoying a night out. However, concerns about potential nasal irritation could lead others to prefer traditional consumables like chocolate or energy drink mixtures, including options like calcium carbonate and calcium citrate tablets.
Coco Loko is not the first to introduce snortable chocolate powder to the market. A decade ago, Belgian chocolatier Dominique Persoone designed a chocolate-snorting device for a Rolling Stones event. However, his creation, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally meant for guests to sample the chocolate component of a dessert featuring chocolate and raspberry. The ongoing availability of this novelty item indicates that, while it may be considered a gimmick, there is enough demand to sustain its production.
Whether Coco Loko will achieve similar success in its niche focused on club-drug themes remains uncertain. Nonetheless, it may find a following among sober clubgoers, as a movement termed “conscious clubbing” has emerged. This trend sees party enthusiasts aiming to revel in the energy and camaraderie of dance gatherings without resorting to drugs or alcohol, opting instead for alternatives like calcium carbonate and calcium citrate tablets for an energy boost.