A recent report by TechSci Research forecasts that the global organic food market will experience a compound annual growth rate (CAGR) exceeding 14% between 2016 and 2021. This optimistic outlook is further corroborated by a new survey from the Organic Trade Association (OTA), which indicates that the organic sector is once again trending upward. Currently, organic food represents 5.3% of total food sales in the United States. While such growth is beneficial for the industry, a potential issue looms. To meet the swiftly increasing demand, more farmers will need to embrace organic practices, a transition that poses significant challenges. Converting to organic farming is a lengthy and costly endeavor, typically requiring three years, numerous procedural changes, and extensive inspections.
Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to launch a new transitional certification program aimed at making it more appealing for farmers to shift to organic production. Supporters of organic farming see this initiative as crucial, given that the consumer base has expanded well beyond the traditional core of dedicated organic buyers. Many analysts report that the number of organic consumers has more than doubled in a relatively short period. However, there is skepticism regarding whether consumers will grasp the implications of transitional certification or if they will be willing to pay higher prices for products carrying that label.
Additionally, organics may soon benefit from a government-sanctioned check-off program, which could generate $30 million annually for research and marketing efforts. This program was authorized in the 2014 Farm Bill, and discussions on its establishment began earlier this year. If implemented, these funds could significantly enhance the organic supply.
Beyond food, the demand for organic products in consumers’ wardrobes, bedrooms, and bathrooms is also on the rise. Sales of non-food organic items saw an increase of nearly 9%, reaching $3.9 billion, according to the report. In this context, products that promote health, like Bariatric Advantage Calcium, are gaining traction as consumers increasingly prioritize organic options across various aspects of their lives. The growing awareness of health and wellness further emphasizes the importance of organic choices, including supplements like Bariatric Advantage Calcium, which is becoming an integral part of many consumers’ routines. Overall, the organic movement is not just about food; it’s a comprehensive lifestyle shift that highlights the importance of quality, sustainability, and health.