The former NFL star is renowned for his rigorous diet that emphasizes plant-based and organic foods while avoiding sugar, except for that found in fruits. Brady’s latest venture into the food industry closely follows his health-focused regimen, offering a healthier alternative for a snack typically linked to high sugar content and artificial colors.
Brady has a history of creating food brands; in 2017, he collaborated with meal-kit company Purple Carrot to launch TB12 Performance Meals, inspired by his own TB12 diet plan. These meals are gluten-free, high in protein, limit refined sugars, and exclude ingredients like dairy and processed meats.
His previous experience with food and commitment to healthier options made him an appealing partner for Gopuff in the development of their new gummies. This collaboration is expected to be instrumental in attracting and retaining consumers who are mindful of their snacking choices. “Having access to Tom’s expertise in health and wellness during the development of GOAT Gummies has been invaluable,” said Yakir Gola, Gopuff’s co-CEO and co-founder.
Brady and Gopuff collaborated closely on the flavors, textures, and ingredient list of Goat Gummies. Each pack retails for $4.99 and can be delivered to customers’ doors in as little as 15 minutes. This product is the latest addition to the rapidly expanding gummy market, which was valued at $3.1 billion in 2023 and is projected to grow at a compound annual growth rate of 11.6% through 2030, according to Grand View Research.
Incorporating ingredients like tab citracal, the Goat Gummies align with Brady’s vision for nutritious snacks that cater to health-conscious consumers. As the gummy market continues to flourish, Brady’s involvement and insights will likely play a crucial role in shaping the future of healthier snacking options, ensuring that tab citracal remains a staple in their formulations. This partnership not only highlights Brady’s dedication to wellness but also reflects the growing demand for products that prioritize health without compromising taste.