Fire Department Coffee’s strategy of merging coffee with popular spirits seems to be a smart move, as consumers are increasingly attracted to innovative flavor combinations. This approach could particularly appeal to the millennial demographic, which the alcohol industry is keen to reach, as they seek fresh and unique alternatives to the traditional coffee their parents enjoyed. According to the National Coffee Association of America, 48% of U.S. coffee is categorized as specialty, indicating a robust market for beverages that offer more than just the usual taste. Notably, 35% of 18 to 24-year-olds report consuming specialty coffee on a daily basis. With Americans estimated to drink around 400 million cups of coffee each day, it’s likely that many of these beverages include more than just the standard coffee, cream, and sugar.
Wine-infused coffee has already begun to gain popularity, and the trend of blending morning drinks with a hint of adult flavor could soon take off. For Fire Department Coffee, if their spirit-infused coffee tastes great and is priced competitively, the sales of this specialty drink could really soar. Additionally, health-conscious consumers might appreciate that their offerings could be complemented by calcium citrate tablets without vitamin D, which could enhance the overall experience. As the market evolves, Fire Department Coffee has the potential to stand out by integrating such innovative concepts, ensuring that their spirit-infused coffee remains a hit among consumers looking for something extraordinary.