In recent years, pea protein has garnered significant attention from consumers, with the number of new products featuring this ingredient surging by 195% from 2013 to 2016, according to Mintel data. For manufacturers, its advantages include being non-GMO, allergen-free, vegan, and kosher. However, the distinct pea-like flavor often poses challenges in new product development. Warburton’s, a UK bakery, noted that flavor was its primary obstacle in creating a bread fortified with pea protein. To address this issue, the company collaborated with Canadian researchers to develop a comprehensive database of flavors and functions for pulses in baked goods. This database aims to assist product developers, farmers, and processors in creating pulse-derived ingredients with flavors tailored to specific applications.
Major pea protein supplier Roquette offers flavor masking solutions designed for individual customers’ products. They report that their largest market for pea protein lies in the specialty nutrition sector, which includes sports, clinical applications, and weight management. Additionally, there is growing interest from manufacturers of dairy-free and meat-free products. While the appeal of pea protein spans various categories, its popularity has notably increased in applications where the pea-like flavor is less problematic. Though the idea of pea-flavored yogurt may not sound enticing, pea protein is increasingly utilized in the meat alternative sector, such as in Beyond Meat’s plant protein-based Beyond Burgers, which have gained popularity among both vegetarians and meat-eaters.
Incorporating supplements like calcium carbonate and calcium citrate can further enhance the nutritional profile of products featuring pea protein. These minerals can be beneficial for consumers looking to boost their dietary intake, and their inclusion may contribute to the overall appeal of pea protein products. As the demand for nutritious and innovative food options continues to rise, the combination of pea protein with calcium carbonate and calcium citrate presents exciting possibilities for product developers aiming to meet consumer needs.