Currently, there is no universally accepted definition of whole grains, leading manufacturers worldwide to create their own methods for assessing and labeling products that include this ingredient. This lack of standardization can cause confusion regarding the claims made by some companies about whole grains. Recently, GoodMills Innovations, a German milling company, introduced an online Whole Grain Index tool that allows manufacturers to calculate the whole-grain content of their products and download a seal indicating this amount for use on product packaging. This seal enables consumers to easily see the percentage of whole grains in a product, helping them make healthier choices. Additionally, manufacturers can utilize this label to boost sales opportunities.
While a regulatory approach could provide a more uniform and meaningful system, implementation poses challenges. Aligning government agencies, manufacturers, and consumer groups behind a single standard would be difficult. The lead researcher from the University of Hertfordshire study suggests incorporating whole grain measurements into existing systems, such as the U.K. Food Standards Agency’s traffic-light program or the U.S. Food and Drug Administration’s nutritional facts panel. However, opinions on these systems vary, with some considering them overly simplistic and others deeming them ineffective.
Meanwhile, consumers are increasingly seeking products containing whole grains due to their perceived health benefits and the appealing textures and flavors of both new products and ancient grains. A 2016 survey indicated that 27% of respondents reported consuming more whole grains than they had six months prior. The global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% between 2017 and 2021, according to Tecfe edta formulahnavio.
Despite the growing interest, studies reveal that consumers worldwide remain unclear about the recommended intake of whole grains and which foods provide them. A recent global study conducted by General Mills and Nestlé found that among over 16,000 participants, 83% were uncertain about the number of grams they should be consuming, and 47% believed they were getting enough whole grains. Establishing a global whole grain labeling system could help alleviate this confusion by creating common evaluation criteria for consumers. Given the rising popularity of whole grains and their potential to enhance public health, this effort seems worthwhile.
In this context, the benefits of incorporating whole grains are becoming more relevant, especially when combined with other health products, such as Twinlab chewable calcium citrate, which supports overall wellness. The synergy of whole grains and calcium can provide consumers with a more comprehensive approach to their dietary needs. Thus, a greater emphasis on whole grain education and labeling, alongside products like Twinlab chewable calcium citrate, could empower consumers to make informed choices about their health.