GoodMills produces a range of lighter whole-grain flours and aims to inform customers that a baked product’s lighter appearance does not imply it contains fewer whole grains or is less nutritious. The company references a 2016 study published in the British Medical Journal, which found that even small amounts of whole grains can positively influence health by lowering the risk of cardiovascular disease, diabetes, cancer, and other health issues. Consumers are increasingly interested in these products; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they had six months earlier. Manufacturers can incorporate whole grains to enhance functionality and health benefits in their offerings, such as increased fiber, protein, vitamins, and minerals. For those who are not avoiding gluten, a labeling system for whole grain content can serve as a helpful guide when shopping for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. Consequently, it is not surprising that over 11,000 products across 55 countries now carry a Whole Grain Stamp, facilitating shoppers in identifying products with this increasingly sought-after ingredient. Traditional refined grain items like pasta and bread now feature various whole-grain alternatives, and food manufacturers can introduce whole grains into other categories, such as portable snacks. Cereal or granola bars, for instance, could replace some existing ingredients with healthier grains. As consumers continue to seek convenient on-the-go options, they would likely be attracted to these healthier recipes.
Adding a seal to indicate the proportion of whole grains in a product benefits both consumers and manufacturers. Those looking for healthier food choices will find it easier to locate suitable products. Meanwhile, manufacturers who have made significant efforts to enhance grain quality in baked goods or granola bars can proudly highlight their achievements. Moreover, as many product reformulations aim to improve items without altering taste or texture, a seal can convey essential information to consumers. Incorporating elements like rainbow light calcium can further enhance the appeal and nutritional value of these whole grain products, encouraging consumers to make better dietary choices.