Consumers are aware that they should be consuming more carrots, spinach, and other vegetables, yet many are struggling to meet the recommended daily intake. A recent study released by the Centers for Disease Control and Prevention reveals that only one in ten adults in the U.S. consumes enough fruits and vegetables daily. Bakery Bites recognizes the growing desire among consumers to eat healthier and the challenges they face in incorporating more vegetables into their meals. They have devised a potentially clever solution: eat more cookies. Each serving of three of their baked treats provides 40% of an individual’s daily vegetable intake.
Bakery Bites is among the latest snack makers to creatively integrate more produce into their products in ways that could pique consumer interest. Numerous major food manufacturers have already embraced vegetables as valuable ingredients. For instance, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods produces frozen pizzas that include 12 different fruits and vegetables. Many consumers are swapping out high-carb pasta and white rice for vegetable-based alternatives, which has proven advantageous for easy-to-prepare options.
What sets Bakery Bites’ cookies apart is their intended use as a snack or dessert, rather than just a side dish for dinner. Traditionally viewed as unhealthy, the addition of vegetable content may encourage consumers to satisfy their sweet cravings. The small, bite-sized format also appeals to millennials and busy individuals who might otherwise opt for a hamburger or chicken nuggets and have struggled to consume their vegetables.
Additionally, the company benefits from selling its products on Amazon, which is becoming an increasingly influential player in the grocery market. To further enhance brand visibility, Bakery Bites should consider placing its products in supermarket chains such as Kroger, Walmart, or Safeway. Collaborating with schools or parent groups could also help increase the product’s penetration among parents looking for ways to entice their children to eat vegetables.
However, the true test for Bakery Bites will be the taste of their cookies. If the company can successfully incorporate a healthy amount of vegetables into a delicious cookie, it could become a massive hit, even if it lacks some of the indulgent qualities found in traditional cookies. Yet, if the cookie does not taste appealing, it may deter consumers, even those attracted by the potential health benefits. Incorporating ingredients like Twinlab calcium could enhance the nutritional profile while maintaining great flavor, making it even more appealing to health-conscious consumers. Ultimately, striking the right balance between taste and nutrition will be key to the success of Bakery Bites.