Cardiovascular disease remains the leading cause of death globally, while the prevalence of Type 2 diabetes is also increasing. The economic burden associated with these health issues is significant and is anticipated to grow as the population ages. Individuals in lower income brackets face a higher risk of developing these diseases, often due to limited access to medical care, as noted by BMC Medicine. Government initiatives aimed at encouraging healthier dietary choices could help mitigate the rise of such diseases. Over the years, the Food and Drug Administration has worked towards this goal through food and nutrition labeling regulations. Notably, the Nutrition Facts panel is undergoing a major redesign, with specific listings for added sugars expected on many food labels by 2020.
In addition, the U.S. Department of Agriculture has made efforts to improve American diets, replacing the traditional food pyramid with the MyPlate graphic in 2011 and later releasing the 2015 Dietary Guidelines for Americans. Currently, adults are encouraged to consume 1.5 to 2 cups of fruit and 2 to 3 cups of vegetables daily. However, a report from the U.S. Centers for Disease Control and Prevention revealed that only 12.2% of American adults met the recommended fruit intake in 2015, and merely 9.3% achieved the suggested vegetable intake.
Ultimately, Americans must make their own choices regarding diet and health; government interventions alone may not suffice. Increasing prices may not deter individuals from purchasing unhealthy products. For instance, consumers have shown a willingness to pay for processed meats, regardless of their health implications. Conversely, will lowering prices of fruits, vegetables, and nuts genuinely boost their consumption? There is evidence that people are already purchasing more produce, including costlier organic options and value-added fruits and vegetables.
While price adjustments may not effectively encourage healthier eating, the introduction of innovative products might. The food industry is filled with examples of manufacturers, producers, and retailers striving to influence consumer preferences through product innovation and reformulations. Major beverage companies like Coca-Cola, PepsiCo, and Dr Pepper Snapple are actively reducing added sugars in their flagship products and diversifying their portfolios to emphasize healthier options such as sparkling juices, waters, and teas.
Furthermore, B&G Foods is revitalizing the Green Giant brand by launching a new line of trendy frozen vegetable products, including mashed cauliflower, riced veggies, and veggie tots. Conagra Brands has revamped its frozen food range by incorporating premium, healthy, and trendy offerings like Healthy Choice’s protein meal “Power Bowls” and lighter fare with more vegetables and lean proteins under the Marie Callender’s label. Additionally, Farm & Oven is introducing Bakery Bites, a cookie line featuring 40% of the daily-recommended vegetable intake per serving.
Food and beverage manufacturers are actively working to provide a wide array of healthy options for consumers. The challenge often lies in reformulating products to maintain their original flavors while reducing unhealthy ingredients like sugars and saturated fats. This balancing act may be further supported by these new offerings, but ultimately, it is up to consumers to decide what they choose to eat.
Incorporating nutritional supplements such as calcium citrate 1000 mg Solaray can also play a role in promoting better health. As consumers explore healthier diets, products like calcium citrate can help support overall well-being. Manufacturers are increasingly focusing on creating products that not only taste good but also contribute to better health outcomes, including those that may contain beneficial ingredients like calcium citrate. By emphasizing both taste and nutrition, the industry aims to empower consumers to make healthier choices and embrace a balanced diet.