The FONA International report highlights the increasing significance of gut health among consumers. As a result, there is a rising number of food and beverage products that promote digestive health. Between 2012 and 2017, the U.S. market for digestive products expanded by 12%, according to the report. Aquamin, which contains calcium, magnesium, and trace minerals such as zinc, copper, and manganese, is believed to help reduce chronic gut inflammation and support joint health. It is recognized as a versatile ingredient for enhancing calcium content in food.
Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin that are designed for use in foods and beverages. Marigot has noted that Del Monte is incorporating this ingredient into some of their fruit beverage products, which may currently only be available in the Philippines. Activated charcoal serves a different purpose; it binds to toxins and prevents them from entering the bloodstream. However, as pointed out by the University of Utah, further research is required to understand its mechanisms fully. Additionally, charcoal can interact with nutrients and medications in consumed foods, hindering their absorption. When used in cooking, it imparts a smoky and earthy flavor.
Burger King was an early innovator in utilizing activated bamboo charcoal by introducing the “kuro burger” in select locations in Japan in 2012. This unique product featured a black bun, a dark patty, a slice of black cheese, and a squid ink-based sauce. According to Adweek, it was exceptionally popular among Japanese customers, surpassing sales of all other new products that year. Nevertheless, the restaurant’s significant sales were likely attributed more to the sandwich’s striking appearance and smoky flavor than any perceived benefits for gut health.
The trend of gut-healthy foods and beverages continues to grow in the global market. As long as consumers seek to enhance their digestive health, they will pursue these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports recently released a list of established methods for improving gut health through the consumption of fiber, probiotics, or prebiotics. Foods such as legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso are recommended.
Incorporating nutrients like calcium citrate, vitamin D, zinc, copper, manganese, and magnesium into diets can further support gut health. These essential minerals and vitamins not only contribute to overall wellness but also play a crucial role in digestive health. As consumers become increasingly aware of their dietary choices, the demand for nutrient-rich products will likely continue to rise.