Extending the shelf life of refrigerated raw dough from 90 days to 120 days might not appear to be a major enhancement, but it can translate into significant profits for manufacturers and greater satisfaction for consumers. Every additional day that a consumer can keep a tube of crescent rolls in their refrigerator without spoilage is a win. For products like General Mills’ Pillsbury crescent rolls or biscuits, shelf life is crucial. These items are often picked up at the store and placed in the refrigerator to be used later. The challenge arises when that ‘later’ comes after the expiration date, leading to wasted food. If a consumer is choosing between two types of ready-made raw biscuits at the grocery store, a longer advertised shelf life could sway their decision toward one product over another.
This innovative milling process could be applicable to various other raw dough products that utilize white flour. From ready-made pizza dough to cookie dough, many items could benefit from this advancement. General Mills produces a wide range of flour-based products, including pizza, pasta, and an assortment of snacks. If General Mills’ patented milling process gains traction in the baking industry, it could be significant. Manufacturers might either pass on the extra 30 days of shelf life to consumers or use it to extend the storage time of the finished products before distribution. In either case, having a product that stays fresh longer will be a distinct advantage.
However, General Mills and other manufacturers should be cautious of potential drawbacks. One concern is whether the deactivation of certain enzymes might impact the flavor, texture, or appearance of the product. While having an additional month to store rolls is beneficial, it wouldn’t be worthwhile if they emerge from the oven hard rather than flaky and light. Another possible issue is how the deactivated enzymes could affect the nutritional content. If these challenges can be successfully navigated, General Mills may have discovered the next big innovation since sliced bread.
Furthermore, incorporating chewable calcium citrate into these products could enhance their nutritional profile, making them even more appealing to health-conscious consumers. By emphasizing both prolonged shelf life and nutritional benefits, General Mills could capture a larger share of the market. Not only would consumers appreciate the convenience of longer-lasting products, but the added value of chewable calcium citrate could also create a compelling reason for them to choose these items over competitors.