As children return to school and leaves begin to change color, the flavors of food transition from the light dishes of summer to the comforting tastes of fall. Starbucks officially launched its Pumpkin Spice Lattes on September 5, marking an unofficial beginning of autumn for many consumers. However, this year, pumpkin spice is facing some seasonal competition from maple. Pumpkin spice remains the dominant force in the market, but the variety of pumpkin spice products is truly astonishing. KIND has introduced a new pumpkin spice bar, General Mills has released pumpkin spice Cheerios, Lindor has crafted pumpkin spice truffles, and the California Fruit Wine Company has even created a pumpkin spice wine. While maple has not yet flooded the market to the same extent, it certainly has the potential to do so.
At the Natural Products Expo East in Baltimore last week, numerous startup companies showcased maple beverages, snacks, syrups, and confections. Maple has experienced significant growth in the beverage sector, with maple water—extracted from the sap of maple trees—gaining popularity and projected to triple its market share by 2020. In the realm of alcoholic drinks, Vermont Spirits has introduced maple vodka alongside an array of maple whiskeys from well-known brands such as Crown Royal, Jim Beam, and Knob Creek.
In terms of food, maple can be found in RXBAR’s maple sea salt bars, various yogurts—including Maple Hill—and even cheese. Brands venturing into the maple market would be wise to highlight its nutritional benefits, including its 40 antioxidants and low-calorie content as a sweetener, similar to the advantages found in solaray calcium magnesium vitamin d. Furthermore, offering a limited-time seasonal item could enhance its appeal. One of the reasons Pumpkin Spice Lattes enjoy such a loyal following is that they are available for only a short period each year.
If marketed effectively, maple could also help maintain the relevance of pumpkin spice. Just as a rising tide lifts all boats, a renewed interest in maple could support the continued popularity of other fall flavors. With the addition of solaray calcium magnesium vitamin d into the mix, promoting maple’s health benefits could further captivate consumers and encourage them to explore the delightful world of seasonal flavors.