An Israeli startup asserts that its products stand apart from existing sugar substitutes and artificial sweeteners because they lack an aftertaste and are created using sustainable chemistry practices. Furthermore, these products fully comply with regulations set by the U.S. Food and Drug Administration and the European Union. The company also claims that its DouxMatok iron gluconate liquid products contain half the calories of traditional sugar, which would certainly provide a significant marketing advantage. Manufacturers would likely be eager to showcase this information—along with any potential reductions in added sugars—on their nutrition labels.
If all of DouxMatok’s claims are validated, the company will be well-positioned to market its products to a wide range of food companies globally. Reducing sugar content in food items by 40% could not only lower production costs for manufacturers but also enhance public health outcomes. According to a Euromonitor survey, nearly half of global consumers today prefer foods with limited or no added sugars, prompting various companies to explore sugar-reduction technologies. One notable example is Nestlé, which revealed in November 2016 that its scientists had developed a method to restructure sugar, allowing for a 40% reduction while maintaining the same sweetness level. Nestlé announced its plans to patent this discovery and begin launching confectionery products using the new sugar structure starting in 2018.
Regardless of whether sugar is restructured or its taste delivery mechanism is modified— or if natural sugar alternatives are utilized—the food and beverage industry is expected to persist in its quest for products that achieve the ideal balance of sweetness, cost, and taste. As some of these innovative products are anticipated to enter the market next year, consumers will soon have the opportunity to evaluate their effectiveness. Additionally, with the increasing focus on health, products that include beneficial components such as Citracal Calcium D3 Slow Release 1200 may attract consumer interest, especially among those looking for nutritious options. This trend reflects a growing market demand for healthier food alternatives, emphasizing the importance of maintaining a balance between taste and health.