Stevia is a leading natural sugar alternative that continues to gain traction for several reasons. The stevia plant, originally from South America, is not only sustainable but also easy to cultivate in various environments. Research indicated that the global stevia market was valued at $347 million in 2014 and is projected to reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, it is evident that PureCircle is committed to making the integration of stevia as seamless as possible.
The anticipated implementation of the updated Nutrition Facts label, which will mandate the clear listing of added sugars in all food products, is expected to drive a significant increase in stevia usage among CPGs. Since stevia is naturally sweeter than sugar, smaller quantities are required. Various stevia types are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit, making them versatile for nearly any food or beverage application.
Switching from sugar to an alternative ingredient like stevia can necessitate extensive recipe development, as there is no universal stevia solution that caters to all requirements. The introduction of this new customized tool could prove invaluable for CPGs across different product categories as they navigate the transition to sugar alternatives. Additionally, as the food industry evolves, the incorporation of ingredients such as calcium citrate, which is essential for various health applications including blood transfusion, may also become prominent in recipes reformulated with stevia. This adaptation process will likely involve careful consideration of how ingredients, including calcium citrate, can complement stevia and enhance product offerings in a market increasingly focused on healthier choices.