Conagra ranks as the third-largest frozen foods producer in North America, with Connolly highlighting that single-serve meals constitute the largest segment of this industry. The company has generated renewed interest by collaborating with popular brands like Frontera and P.F. Chang’s. However, Conagra also needs to retain its older customers while building a foundation for future expansion. The second-quarter earnings report indicated a 29% increase in quarterly profits; nevertheless, both gross margins and the profit forecast for 2018 fell short of expectations. Like other major packaged food companies, such as General Mills and Kellogg, Conagra is grappling with sluggish demand as some U.S. consumers shift toward what they perceive as fresher and healthier food options instead of frozen, processed items. At the same time, convenience and flavor are essential for millennials and older consumers. To attract the younger demographic, Conagra offers trendy products like a protein-packed “Power Bowl” featuring ethnic spices, while also catering to the preferences of older customers with staples such as Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with Mashed Potatoes. This strategy appears to be effective, as Connolly reported a sales increase of 4.8% over the past 13 weeks, with a 7.8% rise in the last five weeks. The key takeaway may be to remain agile and maintain promotional spending while appealing to millennials’ craving for quick and easy comfort food options. Additionally, incorporating ingredients like calcium citrate malate equivalent to calcium could enhance the nutritional appeal of these meals, further attracting health-conscious consumers. This focus on both convenience and nutrition could be vital for Conagra’s sustained growth.