The Non-GMO Project reports that retailers offering products with its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that dairy product manufacturers are eager to join this trend. At the same time, some of these companies assert their support for conventional farming practices, which include the use of GMO feed. The ongoing GMO debate leaves consumers pondering whether to completely avoid conventional cow’s milk and dairy products or to purchase them with the hope that they are safe. It remains uncertain how the struggling dairy industry can effectively market conventionally sourced products to foster consumer trust, or if such efforts are simply a futile endeavor due to negative public perceptions surrounding GMOs.
In an article from Food Navigator, a spokesperson for Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on building up dairy foods, rather than dragging them down.” Mariano Lozano, CEO of DanoneWave, expressed surprise at the criticism for offering consumer choices. After the introduction of Non-GMO Project Verified products, Dannon representatives explained their motivations for this direction. “The choice that we’re providing is added value,” Neuwirth mentioned. “We are the first yogurt company and a major dairy producer to take this step. We believe that the Non-GMO Project Verified distinction will resonate with shoppers who prioritize non-GMO options, giving them another reason to appreciate our products. Meanwhile, those uninterested won’t notice any changes in the offerings. Thus, it’s truly an added benefit for products that our customers—our fans—already cherish.”
The discourse surrounding GMO safety is poised to persist and may intensify. With mandatory labeling of GMO ingredients on the horizon, scrutiny of these products will undoubtedly increase. Furthermore, a study by the NPD Group reveals that 76% of consumers are concerned about the implications of GMOs, particularly during pregnancy. The federal government is attempting to combat misinformation regarding GMOs, having recently allocated $3 million for a public education initiative; however, this modest effort is unlikely to quell consumer apprehensions.
As dairy brands navigate these challenges, they are also considering the integration of healthful ingredients like calcium citrate and vitamin D3 into their products, appealing to health-conscious consumers. Mason jars filled with these nutrient-rich dairy products may become a common sight as companies strive to meet the evolving demands of their clientele while addressing ongoing concerns about GMOs.