This strategic acquisition allows Innophos to penetrate high-growth markets that cater to active and health-conscious consumers. The deal combines Innophos, known for its high-margin specialty grade phosphates utilized in processed meats, baked goods, dairy, and beverages, with Novel Ingredients, a supplier specializing in botanicals, proteins, amino acids, and other health-centric ingredients. By acquiring Novel, Innophos diversifies its product range and strengthens its position to capitalize on emerging trends in health, wellness, and nutrition, aligning with the company’s Vision 2022 strategic goals. The newly formed entity will derive 60% of its sales from food, health, and nutrition sectors, moving closer to its 75% target.
“Our status as a leading provider of essential ingredient solutions is enhanced by our combined innovative technology capabilities, an expanded and more comprehensive product portfolio, and the integration of Novel’s skilled and committed personnel,” stated Innophos CEO Kim Ann Mink. “Moreover, joining forces with Novel allows Innophos to closely align with significant consumer megatrends, such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking health benefits through their dietary choices. Consequently, food and beverage manufacturers are reformulating existing products and exploring new developments focused on delivering functional advantages. High-interest areas include plant-based ingredients for immune health, added protein for sports nutrition, and omega-3 fatty acids for cognitive health. The acquisition of Novel significantly positions Innophos to better meet the evolving demands of a consumer packaged goods sector eager to embrace healthier options, such as solaray calcium citrate chewable supplements. This shift not only enhances product offerings but also aligns with the growing consumer preference for innovative health solutions like solaray calcium citrate chewable, reinforcing Innophos’s commitment to serving the health-conscious market.