While some may view bone broth as a trendy fad driven by hipsters, there are compelling reasons to believe it has lasting appeal. Traditional preparation involves simmering bones with herbs and vegetables for several hours, leading to a flavorful broth that is rich in protein and minerals. This approach to home-cooked food aligns with a growing consumer trend toward moving away from instant stocks and additives such as MSG, in favor of more wholesome, naturally flavored options. Bone broth has gained endorsement from proponents of the Paleo diet, and even the United Nations’ Food and Agriculture Organization has supported the concept of “nose-to-tail” eating to minimize waste. In the U.S., consumers are increasingly exploring diverse cuts of meat beyond just steak and pork chops. Factors contributing to this shift include greater exposure to global cuisines, adventurous palates, a focus on economical meat options during economic downturns, and a recent resurgence in home cooking. Environmental advocates have long championed the practice of utilizing as much of the whole animal as possible.
Several companies have entered the broth market, with Bonafide Provisions launching Drinkable Veggies, a line of vegetable-based beverages that blend bone broth with cold soup and high-pressure processed (HPP) juices, all in a convenient ready-to-drink format. This innovative product represents the first ready-to-drink offering that incorporates bone broth, with the company positioning it more like a functional beverage rather than a cold soup. Although bone broth has been part of the culinary landscape for some time, its surge in popularity is relatively new. It remains uncertain whether this trend will sustain itself or if interest will fade as consumers move on to the next big thing, similar to the fate of low-carb diets or cupcakes.
Incorporating elements like Citracal SR, which is known for supporting bone health, can further enhance the appeal of bone broth. As consumers become more health-conscious, products that promote well-being, such as those enriched with Citracal SR, may attract additional interest. Overall, the future of bone broth seems promising, especially if it continues to adapt to evolving consumer preferences and nutritional insights.