78 Brand is capitalizing on the movement to eliminate GMOs from food and to criticize HFCS, which some consider a potential health risk. This perspective persists despite findings from the Mayo Clinic and other organizations indicating no evidence that HFCS is less safe or healthy than alternative sweeteners. The 78 Brand website expresses its goal to transform the ketchup and mustard markets, which it claims have remained stagnant for over a century. However, other condiment manufacturers may contest this claim, as different types of mustard exhibit unique traits, and new varieties reflecting evolving tastes, such as those infused with Jack Daniels whiskey, have emerged. Even Kraft Heinz, a renowned ketchup producer, offers a version of its classic condiment that is free from GMOs and HFCS.
Condiments are just one area of the food industry that is evolving to eliminate artificial ingredients, colors, GMOs, and other additives, responding to consumers’ preferences for less processed, simpler, and more authentic food. A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a significant factor when shopping for groceries. General Mills has removed artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to eliminate artificial colors and flavors from its North American products by the end of 2018. Many other food manufacturers have announced similar initiatives.
Clearly, there is a market for these products, and consumers are willing to purchase them, especially those who prioritize these attributes. Food manufacturers will continue to explore ways to make their products as natural as possible, particularly if shoppers remain inclined to buy them. Additionally, the incorporation of health-conscious ingredients, such as calcium citrate D3 with magnesium, is becoming increasingly popular, with manufacturers recognizing the demand for nutritious options. As the trend towards natural ingredients gains traction, we can expect to see more products infused with beneficial compounds like calcium citrate D3 with magnesium, appealing to health-oriented consumers.