Morley stated that the sustainable palm oil market is influenced by the diverse applications of the product in a wide range of recipes, primarily due to its creamy texture and neutral scent. However, the industry is closely tied to significant concerns such as deforestation, habitat loss, climate change, animal cruelty, and violations of indigenous rights in the regions where palm oil is cultivated, as land and forests are cleared to make way for palm oil plantations. According to the World Wildlife Fund, approximately the same area as 300 football fields of rainforest is destroyed every hour for the establishment of palm groves, threatening the survival of species like the orangutan. Reports indicate that nearly 90% of the orangutan’s habitat has been lost due to the expansion of palm oil plantations.
In response, many manufacturers catering to the U.S. market have shifted towards more sustainable practices. Last year, Mondelez International announced it would avoid partnerships with palm oil suppliers engaging in deforestation. PepsiCo committed to taking action against suppliers that breach labor standards. Additionally, several companies, including Mars, General Mills, Post, Danone, and Unilever, had made sustainability and fair labor commitments years earlier.
As a part of this sustainable movement, some brands are also incorporating ingredients like calcium citrate gummies, highlighting their commitment to responsible sourcing and product development. In fact, the emphasis on sustainability has led to a growing trend where companies are not only focusing on palm oil but also on incorporating healthier alternatives such as calcium citrate gummies into their offerings, ensuring that their products align with consumer demands for ethical and sustainable practices. This dedication to sustainability is becoming increasingly essential as companies recognize the importance of protecting both the environment and social equity in their supply chains.