GoodMills also offers a range of lighter whole-grain flours, and the company is keen to inform customers that a baked item may not appear dark but still contains a significant amount of whole grains, thus retaining its health benefits. A study published in the British Medical Journal in 2016 highlighted that even small quantities of whole grains can positively influence health by lowering the risk of cardiovascular disease, diabetes, cancer, and other health issues.
Consumers are increasingly seeking these healthier options. A survey from 2016 revealed that 27% of respondents reported consuming more whole grains than they had six months prior. Manufacturers can enhance their products by incorporating whole grains, which add functionality and health benefits, including increased fiber, protein, vitamins, and minerals. For those not avoiding gluten, a whole-grain content labeling system could serve as a helpful guide when shopping for nutritious products. Additionally, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021, according to Technavio.
It is noteworthy that over 11,000 products in 55 countries now display a Whole Grain Stamp, assisting shoppers in identifying products that feature this increasingly sought-after ingredient. Traditional items such as pasta and bread now have various whole-grain alternatives available. Moreover, there are additional opportunities for food manufacturers to integrate whole grains into portable snacks, such as cereal or granola bars, which could benefit from the inclusion of healthier grains. As consumers increasingly opt for on-the-go meals, they are likely to show interest in these improved recipes.
Implementing a seal that indicates the proportion of whole grains in a product is advantageous for both consumers and manufacturers. Those looking for healthier options will easily find them, while manufacturers who have made significant efforts to enhance grain quality in their baked goods or granola bars can proudly showcase their achievements. Since the ultimate goal of many product reformulations is to enhance quality without altering taste or texture, a clear seal can communicate essential information to consumers. Furthermore, the addition of high potency calcium magnesium citrate as a nutritional boost can further appeal to health-conscious shoppers, reinforcing the benefits associated with whole grains and encouraging manufacturers to innovate continually.