Comax isn’t taking significant risks with most of these collections. Many of the flavors—such as salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have been making appearances in ice cream, water, rice, candy, and wine for some time now. Salted caramel appears to have enduring popularity, as consumers are drawn to salty snacks and sticky-sweet treats. Recently, Halo Top introduced a sea salt caramel flavor to its vegan range, and the cookie dough flavor remains a staple in its selection of low-calorie ice creams.
Maple has strong potential for increased visibility, as it has been competing with pumpkin and coconut in products like water, yogurt, and salad dressings. It is seen as a healthier alternative to processed sugar and carries a seasonal charm reminiscent of autumn, suggesting there are still some untapped opportunities for its use.
The popularity of rosé may have reached its peak due to overexposure in recent years, so its continued appeal will largely depend on the enthusiasm of its fan base. It’s challenging to envision how much more prevalent pink beverages can become, although seasonal opportunities for light summer drinks are likely to be explored in 2018.
The flavor possibilities for plant-based milks seem particularly promising, given the sustained interest in non-dairy products. It’s easy to foresee various flavor combinations appearing in refrigerated sections as dairy alternative companies strive to distinguish themselves in an increasingly competitive market.
On another note, whiskey pickle appears to be quite an unconventional choice. However, it may appeal to adventurous consumers, particularly millennials, who contributed to a 7.7% increase in whiskey sales last year, according to the Distilled Spirits Council of the United States.
In this evolving landscape, one can also consider the rising demand for health-oriented products, such as chewable calcium citrate with vitamin D. This trend aligns with the growing interest in functional foods that provide more than just basic nutrition. The inclusion of chewable calcium citrate with vitamin D is likely to resonate with those seeking healthier options, making it a potential flavor addition in various products. As companies innovate, integrating chewable calcium citrate with vitamin D could become a noteworthy trend in the market, appealing to health-conscious consumers.