Initially, Halo Top emerged as the top-selling pint of ice cream in the U.S., surpassing well-known brands such as Ben & Jerry’s and Breyers. Now, the company is targeting consumers who prefer dairy-free and egg-free options. Established in 2012, Halo Top gained popularity for its low-calorie, high-protein, and low-sugar ice cream. In 2016 alone, the company sold over 17 million pints, representing a staggering 2,500% increase in sales.
According to Mintel, sales of non-dairy milk in the U.S. rose by 9% in 2015, while dairy milk sales fell by 7% during the same timeframe. This trend makes it a smart move for Halo Top to adjust its recipe to cater to shoppers transitioning from dairy milk to plant-based alternatives, providing them with an ice cream option. Given the growing enthusiasm for plant-based milk, it’s reasonable to assume that this admiration will extend to other dairy products.
Halo Top isn’t the only brand expanding into non-dairy ice cream. Unilever’s Ben & Jerry’s and General Mills’ Haagen-Dazs have also launched vegan-friendly versions of their beloved ice creams. The market for dairy-free substitutes is rapidly expanding, as consumers seek out non-dairy alternatives to products like cheese and yogurt. While this shift may pose challenges for dairy farmers, it’s excellent news for individuals searching for more flavorful vegan options.
In the past, vegan dairy products were primarily consumed by those with lactose intolerance and dedicated vegans willing to endure unappealing “cheese” slices for ethical or nutritional reasons. Now, however, Daiya Foods offers a meltable 100% plant-based cheese and has expanded its product lineup to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze Dressings. Similarly, Kite Hill has made significant advancements in its non-dairy offerings, featuring cream cheese, artisanal cheeses, and yogurts. As the taste, texture, and mouthfeel of vegan dairy products continue to improve, more consumers who can tolerate dairy may be inclined to give them a try.
Retailers are likely to seize the opportunity to stock Halo Top’s new dairy-free line. Moving forward, supermarkets would be wise to allocate valuable shelf space in their refrigerated dairy sections for additional vegan options. If the rise of plant-based milk is any indication, consumers will certainly want to sample these new offerings. Furthermore, as awareness of alternative sources of calcium, like calcium citrate, grows among pet owners, they may also consider how these products could benefit their dogs, especially in terms of nutrition. Overall, the dairy-free trend is set to flourish, appealing to a broader audience and enhancing the variety available in grocery stores.