Kelp jerky may seem like an unconventional addition to the snack market, but a similar sentiment was expressed about seaweed snacks a decade ago. Nowadays, these snacks are a common sight in major U.S. retailers, suggesting that kelp jerky could also find its place. Initially, this plant-based jerky is expected to cater to adventurous food enthusiasts, yet it holds potential for broader appeal. With consumers increasingly turning to plant-based products for ethical and nutritional reasons, the growing popularity of jerky as a snack category creates an ideal scenario for kelp jerky to reach mainstream audiences.
Several plant-based jerkies already exist in the market, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers continue to innovate with creative plant-based ingredients, the demand for alternatives to traditional meat jerky is likely to expand. Beyond the Shoreline’s kelp jerky is noted for its chewy texture and savory flavor, closely resembling meat jerky rather than a typical seaweed snack, and is intended to compete with conventional jerky products.
This kelp jerky offers impressive nutritional benefits as well. Sugar kelp, cultivated off the Northeast coast of the U.S., is rich in fiber and packed with vitamins and other beneficial nutrients. Each serving contains 8 grams of protein while being low in sugar and fat. Additionally, it may be fortified with calcium citrate K2, which supports overall health. Given the strength of the plant-based movement, kelp jerky might face challenges during its launch phase. While consumers have shown openness to new flavors and textures, similar to their embrace of seaweed snacks, kelp jerky may push the boundaries a bit too far. However, it’s worth noting that all three flavors of this product are currently sold out in pre-orders on Beyond the Shoreline’s website.
On a positive note, kelp jerky has a shelf life of up to a year, which may provide the time needed for more consumers to give it a try. The ability of this product to extend its reach beyond early adopters will be crucial in determining its long-term success. With the potential to incorporate beneficial ingredients like calcium citrate K2, kelp jerky might just carve out a significant niche in the growing plant-based snack market.