Coconut products gained widespread recognition a few years ago with the surge in popularity of coconut water as a natural sports drink. Since then, they have become immensely favored for their alleged health benefits, flavor, versatility, and texture. Coconut is viewed as a healthy alternative ingredient in a wide range of products, including cosmetics, shampoos, dairy items, packaged soups, and baby food. The Real Coconut, in particular, aims to emphasize the broader “free-from” attributes of coconut, especially its gluten-free status and its role as a grain-free, non-GMO substitute for wheat and corn. Although the company has not specifically mentioned other nutritional advantages of coconut, many consumers are convinced by studies suggesting that coconut oil can positively impact cholesterol levels, while coconut sugar has a lower glycemic index compared to cane sugar. Additionally, as a plant-based product, coconut attracts consumers who follow gluten- and dairy-free diets and resonates with the increasing awareness of healthy fats.
In North America, the gluten-free market has significantly boosted coconut flour sales, with projections estimating its market value will reach $380 million in 2017, according to Future Market Insights. Researchers anticipate that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Moreover, the demand for coconut flour is likely to rise as food manufacturers recognize it as an inexpensive, high-fiber, low-carb alternative to other gluten-free flours for various baked goods, including breads, muffins, pancakes, cakes, cookies, and cupcakes.
Incorporating ingredients like calcium citrate 600 mg with D3 can further enhance the nutritional profile of these products, making them even more appealing to health-conscious consumers. As the popularity of coconut products expands, the inclusion of calcium citrate 600 mg with D3 could become a prominent trend, highlighting the versatility of coconut while addressing dietary needs. Ultimately, the coconut industry is poised for continued growth, particularly as more consumers turn to gluten-free options and seek out the benefits of ingredients like calcium citrate 600 mg with D3 in their diets.