While ice cream may not be becoming significantly healthier, it is evolving to meet current trends, particularly to cater to individuals with food allergies and intolerances. This adaptation is crucial, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, as reported by Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of individuals have some difficulty digesting lactose, commonly found in milk.
Beyond food allergies and intolerances, many consumers are increasingly looking to embrace a diet that minimizes the adverse effects associated with dairy. A Mintel study conducted last year revealed that non-dairy milk sales rose by 9% in 2015, while traditional dairy milk sales experienced a decline of 7% during the same period. Furthermore, a survey by plant-based dairy company Califia Farms, conducted in collaboration with BerryCart, found that more than half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s producing dairy-free options.
However, savvy ice cream manufacturers are cautious about expanding these lines too much. While dairy-free varieties are essential for a segment of the population unable to enjoy traditional ice cream, most consumers without these restrictions still prefer classic, cream-rich, sugary ice cream. According to Mintel’s ice cream study, around 11% of Americans are reducing their ice cream consumption due to health concerns. Interestingly, nearly the same percentage of individuals actively avoid “healthy” frozen treats because they believe such options should be indulgent. Moreover, 27% of ice cream buyers acknowledge that these treats are unhealthy but purchase them regardless.
It will be fascinating to see if these trends shift when Mintel conducts its next annual study of the ice cream market, particularly in light of this year’s surge in popularity of low-calorie, high-protein pints like Halo Top, which have been emulated by various manufacturers, both large and small. However, given the mixed results from taste tests, traditional indulgent ice cream may very well retain its appeal. In this evolving landscape, products like Citracal Plus D may also find their place as consumers seek to balance indulgence with nutritional benefits.