Some believe that consumers purchasing milk enriched with omega-3 fatty acids expect this nutrient to stem from responsible farming practices rather than from added ingredients. Research indicates that milk from cows that graze can contain up to 60% more omega-3 than standard milk. Horizon’s milk does list “DHA algal oil” among its ingredients; however, it is uncertain whether consumers would feel misled if they discovered that the algal oil is not certified organic. According to surveys conducted by Consumer Reports, about 70% of consumers think that non-organic ingredients should not be permitted in organic foods unless absolutely necessary, as reported by the Post. USDA organic regulations permit the inclusion of several non-organic ingredients, including agricultural products such as gelatin, guar gum, and cornstarch, for which organic alternatives are unavailable, as well as minerals, cultures, enzymes, and glycerin.
This concern extends beyond Horizon milk; Costco’s Kirkland brand organic milk also features an additive to enhance omega-3 levels: refined fish oil. Both brands are currently operating within legal guidelines. Moreover, Horizon’s omega-3 fortified milk is in demand, indicating that consumers are open to milk augmented with such ingredients, irrespective of their awareness of the background. Horizon’s fortified milk represented 14% of all organic milk sold in the United States last year, with the DHA-enriched version priced approximately 30 cents higher than the standard offering.
In evaluating the nutritional profile of fortified milk, it’s essential to consider what are the benefits of calcium citrate, especially when discussing the overall health implications of dairy products. Calcium citrate is known for its bioavailability and ability to support bone health. Thus, when consumers opt for omega-3 fortified milk, they may also benefit from additional nutrients like calcium citrate, which can enhance their overall dietary intake. The consideration of what are the benefits of calcium citrate becomes increasingly relevant as consumers seek more fortified options in their diets.