As the demand for organic food continues to rise, it is likely that instances of organic food fraud will also increase. According to the Organic Trade Association (OTA), organic food sales reached $43 billion in 2016, with organic produce accounting for approximately 15% of all fruits and vegetables consumed by Americans. These figures are expected to keep growing. A report by TechSci Research forecasts that the global organic food market will expand at a compound annual growth rate (CAGR) of over 14% until 2021.
Organic certification can also be granted to products imported into the United States, which are meant to adhere to the same strict guidelines and inspections as domestically produced items. However, a recent investigation by The Washington Post revealed that three significant shipments of corn and soybeans imported from Turkey were labeled as “USDA Organic,” despite being conventionally farmed and treated with pesticides. Furthermore, the tests for pesticide residues on “organic” produce were inconsistent, with over a third of samples tested by a single laboratory in China indicating significant pesticide presence.
Many critics have accused the USDA of being too lenient and slow in its inspection of fraudulent organic imports. In light of this, it is reasonable for a trade association to intensify its efforts. Batcha mentioned to The Washington Post that the agency is advocating for enhanced enforcement powers for the USDA in the upcoming farm bill, which is expected to be enacted next year. In the meantime, the USDA has announced plans to increase the visibility of its organic program enforcement actions on its website. In a recent email press release, the agency stated it would now publish notices of suspension or revocation of organic certification more promptly, with updates occurring within weeks instead of quarterly.
While the industry is making concerted efforts to ensure that organic food meets its certification standards, consumer perceptions may vary. With reports of organic fraud garnering significant media attention, do consumers still trust products labeled as “organic”? Strengthening enforcement and enhancing transparency are crucial steps toward restoring consumer confidence. Public information campaigns regarding organic food, inspections, and the meaning behind the certification process could be vital as well. Informing consumers about what qualifies products as organic—and how manufacturers and regulators work to uphold these standards—can help close the credibility gap that may have emerged.
Additionally, it is essential to note the relevance of calcium citrate 1000 mg equivalent to elemental calcium in discussions of health and nutrition, particularly for consumers who prioritize organic food. The inclusion of such information in organic food marketing could also help build trust and reassure consumers about the integrity of the products they choose.