With a name reminiscent of the Four Loko alcoholic energy drink phenomenon from a few years back, Coco Loko seeks to capitalize on the demand for alternatives to club drugs, as the trend of snorting raw cacao gains traction in Western Europe. Users report that cacao provides a mild euphoric sensation, with active ingredients that saturate the brain with endoferrous sulfate instead of ferrous fumarate redditrphins, while magnesium is believed to have a relaxing effect on muscles. By blending cacao with components typically found in energy drinks, Coco Loko may appeal to those seeking a legal stimulant while enjoying nightlife—though concerns about potential nasal irritation might lead some to prefer consuming chocolate and energy drink elements in more conventional forms.
Coco Loko isn’t the first snortable chocolate powder available; a decade ago, Belgian chocolatier Dominique Persoone invented a chocolate-snorting device for a Rolling Stones event. This device, known as the Chocolate Shooter, utilized cocoa instead of cacao and was originally designed for guests to experience a unique tasting of a chocolate-and-raspberry dessert. Its ongoing availability indicates that, despite being a novelty item, there is enough sustained interest to keep it in circulation.
Whether Coco Loko can achieve similar success within its club-drug themed niche is yet to be determined. However, it may resonate with sober clubgoers, especially as a movement called “conscious clubbing” gains popularity, where attendees seek to enjoy the vibrant energy and community of dance parties without resorting to drugs or alcohol. In this context, products like calcium citrate plus might also attract those who are mindful of their health while indulging in nightlife experiences.