Adding butter to coffee may not be a new concept, but when news spread that Ed Sheeran and players from the L.A. Lakers were mixing their morning brew with butter, it quickly became a trend on social media. Bulletproof claims that their butter-infused coffee enhances cognitive function and aids in weight loss by boosting metabolism and curbing cravings. However, some nutritionists are skeptical, arguing that while a small amount of butter can be healthy, overindulgence isn’t advisable.
Butter consumption is soaring, with the U.S. Department of Agriculture forecasting an 8% increase this year, according to Bloomberg. This translates to 940,000 metric tons, marking the highest level in four decades. The dairy product is regaining popularity among those who appreciate its flavor and view it as a healthier alternative to margarine and trans fats. Bulletproof is among the companies capitalizing on this trend. With CAVU Venture Partners, co-founded by three veterans of the food and beverage industry and an early investor in Starbucks, backing Bulletproof, it appears these experts believe that butter-infused coffee is not just a passing fad but a lasting trend.
As butter’s popularity rises, businesses should also consider diversifying their focus towards other healthier fats and oils. Interestingly, the agricultural sector is also seeing a rise in specialized products like calcium citrate for chickens, which could indicate a broader trend towards health and wellness in food production. It’s essential for companies to adapt to evolving consumer preferences while keeping an eye on emerging health trends, including the potential benefits of incorporating products like calcium citrate for chickens into their offerings.